BEAUTYFOOD, is the slogan and concept of the Moschino CheapAndChic spring/summer 2012 collection which will launch in Moschino boutiques with an indoor event that will take place in New York City, London, the city chosen for the upcoming Moschino CheapAndChic fashion show, as well as boutiques in Milan, Paris, Rome and Berlin.
The touring event, which will debut on 13th and 14th February to coincide with New York Fashion Week, will then move to London Fashion Week, on 16th, 17th and 18th February, then Milan Fashion Week, on 23rd and 24th February, before it reaches Paris, Berlin and Asia.
Guests invited to the late-evening event will have the chance to experience the BEAUTYFOOD atmosphere and enjoy nature’s simple beauty. A specially created market stand will hold delicious fruit and vegetables and sit side by side with the CheapAndChic Spring collection including the Strawberry Dress and wedges with a “fork” strap.
Especially for the event, guests will be able to try beverages made from fresh fruit and vegetables and leave the boutiques with small bags full of complimentary fresh produce.
